Collect and act on real customer feedback
Create automated customer feedback forms at key moments of truth in the buyer’s journey to understand if customers are happy, mad, or just don’t care. Then, easily translate insights into action to fix pain points, recover at-risk customers, and improve the customer experience.
Turn every customer experience into a competitive advantage
Salmat’s Voice of Customer combines advanced online survey tools with best practice research methods and industry-leading CX expertise. Everything you need to gather real-time customer feedback across multiple channels and translate meaningful insights into actions.
Ask customer survey questions that uncover how customers really feel. Find out the drivers of loyalty and build these into your customer experience. Give front-line employees the data they need to understand what customers are thinking and feeling. Use employee satisfaction surveys to find out how they are doing and use results to boost staff engagement. With Salmat’s VOC platform, every piece of feedback becomes a powerful tool for change.
Creating a customer experience programme can feel overwhelming. Find out how these CX experts can help you collect richer and more meaningful data in line with your business needs. We will work with you to define your objectives and design and deploy your voice of consumer survey for you so you know that you are always asking the questions that count.
Gather data from more customer touchpoints, more regularly. Our easy drag-and-drop survey templates are designed to ensure customers are more likely to respond. Not only are customer survey questions specially crafted by our research experts, our mobile responsive designs make it easy for customers to respond whenever is convenient for them. Every survey adapts automatically whether the user is viewing on a smartphone, tablet or any other device.
Flexible survey options
Benchmark your brand quickly and easily with our out-of-the-box Net Promoter Score (NPS), Customer Satisfaction (CSAT) and Customer Effort (CES) surveys. Or create your own voice of consumer survey in line with your business goals. Our team is on hand to help you use the online survey tool to create customer survey questions guaranteed to improve response rates and quality.
Collect data at key moments of truth using the automated online survey tool. Our powerful cloud-based survey platform lets you gather meaningful feedback instantly and accurately via telephone, web and SMS – whatever channels your customers are using. Combine quantitative and qualitative research methods for deeper insights. Bring together interaction data, such as clickstream, with open-ended questions to build a complete picture of the customer experience.
Targeted audience insights
Complex data becomes easy to understand using dynamic dashboards. Explore and extract insights through a user-friendly interface. Create targeted reports for the people who need it, whether in the c-suite or frontline sales, and empower every member of the organisation to improve the customer experience. You can allocate and track actions to keep team members accountable. Even segment your customers into groups for upsell, cross-sell or rescue, based on their survey responses. Salmat’s VOC programme makes sure meaningful insights are always translated to action.
Ready to get started? Whether you want a simple marketing survey or a full Voice of Customer programme, our team is ready to help. Find out more about our VOC solution. Contact Salmat on 0800 746 6387 or get a quote here.